Shares of Nazara Technologies, a leading diversified gaming and sports media company, climbed 4% in intraday trade on Wednesday, January 15, to ₹938. Notably, the stock recovered 6% from the day’s low after the company announced that its subsidiary, Fusebox Games, partnered with Banijay Rights to bring Bigg Boss to the world of interactive gaming.
The company informed investors through a regulatory filing today that Fusebox Games will collaborate with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, to develop and launch the first-ever Bigg Boss Interactive Fiction Game.
“This exclusive partnership brings India’s most iconic reality TV show, Bigg Boss, into the interactive gaming world, offering fans an immersive and personalized experience like never before. In addition, Fusebox Games is simultaneously working on the Big Brother Interactive Fiction Game, based on the globally celebrated reality TV format, set to launch in 2025,” the company stated in today’s regulatory filing.
One of the world’s most iconic and successful reality television franchises, Big Brother first hit screens 25 years ago in the Netherlands in 1999. Since its debut, over 600 series of the show have aired around the world in 70 markets. Globally, the format has maintained huge popularity and is one of Banijay Entertainment’s top three formats, airing in 28 territories last year.
Nazara Technologies is a gaming and sports media platform in India and internationally. The company operates through Gamified Early Learning, eSports, Freemium, Telco Subscription, and Skill-Based Real Money Gaming segments.
The Bigg Boss Interactive Fiction Game, also slated for release in 2025, will allow players to step into the Bigg Boss house, create their avatars, and navigate dynamic narratives inspired by the show’s most memorable moments.
According to the company, the game will feature live in-game events synchronized with the TV series, branching storylines, and localized narratives in Hindi and regional Indian languages, ensuring inclusivity for India’s diverse audience.
Key Features Of The Bigg Boss Game
- Immersive Gameplay: Players will step into the Bigg Boss house and experience branching storylines based on their decisions.
- Live Events: The game will synchronize in-game events with live episodes of the TV series, enhancing real-time engagement.
- Multilingual Support: To cater to India’s diverse audience, narratives will be available in Hindi and various regional languages.
- Personalized Experiences: Each player’s choices will significantly influence their gameplay, ensuring unique experiences for everyone.
Terry Lee, CEO of Fusebox Games, expressed enthusiasm about this venture, stating that it reimagines how fans can interact with a cultural phenomenon like Bigg Boss. He emphasized that this project is not just about gaming but about creating an immersive experience that resonates deeply with fans.